About the survey

Every other year since 2008, Essity has conducted research globally and gathered cases, insights and expert voices on attitudes, behaviors and mindsets around a broad range of hygiene and health areas. All with the aim of breaking existing stigmas and taboos that have a negative effect on people’s lives.

This year, the “Global Hygiene and Health Survey” investigates the future of well-being, looking at the gap between the current behaviors and attitudes of people towards well-being and how they would like to live in the future. The report also explores knowledge gaps and lived experiences with respect to health and hygiene - in order to outline the barriers and solutions for well-being throughout the modern day life-cycle.

Survey methodology

The survey was planned, monitored and analyzed by United Minds and the data collected with the assistance of survey provider CINT.

The standard method for carrying out quantitative surveys is digital questionnaires.

Digital questionnaires are distributed through web panels and reach the respondents by e-mail.

Data collection took place from May 3 – May 31 in 2022, through web panels in the respective countries.

Markets Participating

Answers from a total of 15 246 respondents were collected in 15 markets:

  • India
  • Sweden
  • South Africa
  • Brazil
  • UK
  • France
  • Australia
  • Colombia
  • Italy
  • Mexico
  • Spain
  • Netherlands
  • Germany
  • USA
  • China

National quotas were used to obtain accurate representation of age and gender.

This report presents the overall results as a mean average of the answers from all countries.