The survey was planned, monitored and analyzed by United Minds and the data collected with the assistance of survey provider CINT.
The standard method for carrying out quantitative surveys is digital questionnaires.
Digital questionnaires are distributed through web panels and reach the respondents by e-mail.
Data collection took place from May 3 – May 31 in 2022, through web panels in the respective countries.
Answers from a total of 15 246 respondents were collected in 15 markets:
- South Africa
National quotas were used to obtain accurate representation of age and gender.
This report presents the overall results as a mean average of the answers from all countries.